FAQ

Questions we get asked, answered plainly.

If something here is still unclear, ask us directly — we would rather answer it once, properly, than have you guess.

What does Nusa Digital actually do?

We run growth marketing — paid media, search visibility, content, and social — and we build the websites, tracking, and software those campaigns depend on. Most agencies do the first half and outsource the second. Doing both is the reason our reporting can actually connect an enquiry to the campaign that produced it.

What is the "growth system"?

Four layers run by one team. Demand covers Meta Ads and Google PPC plus the landing pages that convert them. Visibility covers SEO, AEO, and GEO. Presence covers social publishing, creative, and copy. Foundation covers the website, analytics, automation, and any custom software. Each works alone; stacked, they make each other measurable.

Can we buy just one layer?

Yes. Plenty of engagements start with one — usually paid media or a website rebuild. Most businesses get further buying them together, because the layers are what make each other measurable, but that is a recommendation and not a condition.

What does it cost?

The growth retainer starts at USD 1,000 a month and covers two social channels, copy and captions, scheduling and publishing, ongoing Meta Ads and Google PPC management, Google Analytics, and monthly reporting. Initial setup is a one-time fee from USD 500. Creative production starts at USD 1,000 a month, and SEO/AEO/GEO articles are USD 100 each. Minimum first month is USD 1,500.

Is our ad budget included in your fee?

No. Meta and Google ad spend is paid on your own account at whatever budget you set. We never mark it up and never count it as our revenue. The same applies to any off-page placement — we bring you the sites and prices first, and nothing is bought without your approval.

How many social channels do you manage?

Two, chosen with you from Facebook, Instagram, LinkedIn, and TikTok. A third and fourth are a paid add-on. Publishing runs at three regular posts and two Reels a week — roughly twenty pieces a month. We would rather run two channels properly than four badly.

Do you only work with property businesses?

Property and real estate is our current focus, and it is where our most relevant work sits. The growth system itself is not property-specific — the same four layers apply to any business selling a considered purchase. If you are outside property, say so in your first message and we will tell you honestly whether we are a good fit.

How is AI actually used in the work?

For volume, not for judgement. It speeds up competitor and keyword research, builds answer-shaped content briefs for AEO, produces more creative variants to test on the same budget, and turns raw campaign data into readable reporting. Strategy and every number we put in front of you stay human.

Can you take over our existing website, or do you rebuild it?

Either. If the site is sound we fix tracking, speed, and conversion on what is already there. If it is holding the campaigns back, we say so and quote the rebuild separately. We will not push a rebuild you do not need to justify a retainer.

How does an engagement start?

With a growth audit. We review your traffic, tracking, search visibility, and current campaigns, then tell you plainly what is broken and what it is costing you. That review is free and the findings are yours whether or not you hire us. If it makes sense to continue, we agree one scope on one page before any work starts.

Where is the team based?

Indonesia. We work with clients in Australia and across Southeast Asia, and we are within a few hours of every Australian time zone.

Still have a question?

Send it over. We answer within one business day.

Talk to us

Next step

Start with the audit, not the contract.

Tell us what you sell and where your enquiries come from today. We will come back with what we would change first — whether or not you hire us.

Book a growth review
Frequently Asked Questions — Nusa Digital